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We didn’t sell a destination. We let the sun reveal it
To position Costa del Faro as a must-visit destination, we created a tourism experience that values time as much as place. Instead of overwhelming visitors with options, we used the sun to guide them to the best spot at the perfect hour. From a solar-powered billboard to a smart landing page, every moment leads to a single, curated recommendation — so tourists spend less time deciding and more time discovering.
Art Direction, Outdoor / Ambient, Digital Experience , Creative Strategy
The billboard sparks curiosity the digital experience completes the journey. The Sundial Experience is a web-based platform that works like a solar guide, updating every hour to show tourists the best spot to visit in Costa del Faro, based on the sun’s position.
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Creative direction and storytelling: Jose Santana
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