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For 50 Years, Pill Bottles Stayed
the Same. That’s the Problem.

In America, the overdose crisis doesn’t start on the streets, it starts in the medicine cabinet. Gen Z isn’t buying pills from dealers, they’re finding them at home. 1 in 4 teens admit to taking meds that weren’t theirs. While pills evolved, the bottle stayed the same for 50 years. That’s where the real danger begins.
Art Direction, Product Design, Health Innovation

Creative Direction: Dan Salom

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